If you’re first generation, how do you start your first business? In this session, we revisit Adrian Pinon’s story, touching on his different entrepreneurial ventures, his successes and challenges, and his advice for young people trying to start a business. This includes juggling a startup, TownToday, while going to college, evaluating what he wanted to do following that exit. Adrian also recently launching a passion project, Planet Mezcal, relevant to his cultural heritage.